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Joint Marketing Programme - 1998 - 1999 :

Groundbase is part of the LEADER II European Community Initiative to aid business growth, community development and the rural economy across the whole of Dumfries and Galloway. It is a partnership between the European Union, Dumfries and Galloway Council, and Dumfries and Galloway Enterprise, and runs until the year 2000. Groundbase programmes are designed to complement the services offered by other local agencies such as Dumfries and Galloway Enterprise and the Business Shops to local businesses.

Groundbase introduced the JOINT MARKETING PROGRAMME (JMP) for 1998-1999 in May 1998. Its aim is to encourage individuals, businesses or groups, to work together to market a local product or service.

So far 24 projects have been supported, ranging from the design and production of marketing materials to assisting local craft and arts associations to market their work outwith the area. Grants are awarded on a discretionary basis for up to 50% of eligible projects, to a limit of £ 5,000 Pounds Sterling.

Aims of Joint Marketing Programme :

Eligible Groups :

  • Businesses in same sector.
  • Local Traders Association.
  • Craft Groups or Associations.

Examples of Eligible Projects :

  • Setting up and implementing strategies.
  • Design and production of brochures.
  • Design and production of other marketing material.

Discretionary Grants :

  • Up to 50% (excluding Value Added Tax).
  • Maximum grant value £ 5,000.
  • Minimum grant value £ 500.

Comments :

  • Need to demonstrate local economic benefits..

Case Study :

Civil Engineering Heritage :
Funding under the Joint Marketing Programme to publish a brochure on the work of the engineers Telford, Rennie and Newall.
QFH logo Quality Farm Holidays :
Funding under Joint Marketing Programme for an extensive website to publicise members' bed & breakfast and self-catering businesses.

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Last updated 29th July 1999.